But we also care where our cookware goes.
We are the first to admit that it is not for everyone. If you want to chuck a packet meal into a pan and then throw that pan into the dishwasher, you will not appreciate one of ours.
There's the weight to consider too, our spun pans are half the weight of the competition's cast pans, but that is still too heavy for some.
We get it and we don't want to sell the pans to people who won't appreciate them or enjoy using them; that's not what we are about
That's why we are always happy to talk to people considering a purchase. We know they are great pans, but we are not going to sell you one if it's not right for you.
And this is just one of the reasons that we only sell through independent retailers in the UK. These are shopkeepers who know their merchandise, care about their customers and the service they offer and who want to build up relationships with suppliers and customers, so that they can offer great things to customers who keep coming back.
Variety is important, it's why those packs of Kellogg's breakfast cereal are popular. We don't like the homogenisation of the High Street, the juggernaut style march of the soulless shopping centre, the bland uniformity of retail parks. We want genuine choice, interest, human interaction, to make shopping a pleasure not a chore.
If we allow the small, independent retailers to disappear, then we leave ourselves entirely at the mercy of the large stores, who will, in effect be able to control what you buy, by limiting the choice to what they stock.
Do you want a large, anonymous corporation and their clever computer systems dictating your shopping habits.
Just look at the loyalty vouchers your supermarket sends you and tell me you don't feel like you are being watched.
Just look at the loyalty vouchers your supermarket sends you and tell me you don't feel like you are being watched.
When you look at it like that it all becomes a bit 1984 and we can foresee a future where we are stripped of our individuality and right/ability to make our own choice.
This may all sound a bit alarmist but stop to think about it for a minute......and then ask yourself, would it harm me to use my local shops more often.
And it needn't cost more..... I had to cost up the price of a new tyre recently. The little garage on the local trading estate was 10% cheaper than the 2 national chains I checked. Same tyre, better service, the only difference being the selection of magazines in the waiting area.
Our local farm shops sells bags of their own grown, small apples for £1. Okay what's special about that? The fact that there are 16 in a bag is what's special.So please, whatever you are buying, whether you are spending 50p, £50 or even £5,000, take a look at your local and independent suppliers, talk to a real shopkeeper who understands their stock, enjoy the shopping experience.
Use them or lose them.